Facebook in January prioritized user posts over brand and publisher content, leading to increased competition for ad inventory in the feed and causing CPMs to shoot up 122 percent year over year, according to AdStage data reported by Recode. Bark, the company behind BarkBox, is still using pet influencers with organic posts on social media. But it sees traditional media, especially TV, as a better deal than Facebook and a way to expose the company to a wider audience.
Our huge line of dog toys include everything from flying discs and ball launchers to laser pointers and fetching games. For playtime, choose from our vast selection of squeaking balls, talking animals, chew toys and dog ropes to entertain and satisfy a canine’s basic instincts. For dogs who need a little more motivation to play on their own, there are treat dispensing varieties available. You can also keep the gears in their brains turning with our collection of games and puzzle styles. All of our toys are rigorously tested for safety and fun, with loads of features to pique their interests through sights, sounds and textures. New dog toys are added regularly, so check in for the themed and seasonal styles to discover new favorites and keep your dog interested with new options.
“While social media platforms are great forums for exchanging and airing opinions, it’s often hard for customers to get their specific needs addressed. The new Twitter Direct Messages features allows businesses to personalize experiences in an automated, interactive and engaging way. When used in conjunction with Zendesk Message to manage all conversations, businesses can be certain that no customer will get left behind.”
Earlier this year, Bark & Co (the company behind BarkBox and BarkShop started using Zendesk Message to manage their conversations from Facebook Messenger. BarkBox’s average response times decreased dramatically—from 60 minutes to 4 minutes—even as the number of conversations doubled. Today, the company is extending their support offering to Twitter Direct Messages to reach an even bigger audience with a unique and compelling experience.
My Lab/whippet mixed pup Nora (45 pounds, 8 years) rarely cares for any kind of traditional dog toy. She’s intimidated by toys that squeak, and toys that hit the floor with a loud thud. She doesn’t play fetch unless other dogs are around. However, she does take to treats meant for chewing. After trying bully sticks (hurt her gums), antlers (made a terrible sound against her teeth), and others, I came across the Himalayan Dog Chew: a softer chew made from yak and cow milk. It’s still tough enough that it lasts her a few days of on and off chewing but soft enough that I’m not worried it’ll hurt her mouth. Once the chew reaches the last nubbin—which you don’t want your dog to swallow whole—you can briefly pop it into the microwave to soften it into a cheesy treat.
So what's the best way for a Slickdealer to get a BarkBox subscription? My recommendation is to sign up for the 12 month plan to lock in the $21/box price. Skip months when you've got too many toys, and feel at ease knowing you can cancel at any time. Basically, for the price of two generic toys from the pet store, you can get a themed box of curated goodies for your favorite fur baby.
Hey Dustie and pack! We are so happy to hear that you guys are loving every single toy and treat that comes in your boxes! That is our main goal when sending out those boxes monthly! Also we hope that you guys have put those recipes to good use. Additionally if you guys need more durability at any time we are happy to help out. Please just email us at Lindz@barkbox.com!
Because of the way people relate to their pets now (about 44 percent of millennials alone consider their pets as “starter children”), Bark is able to captivate two major audiences: dog owners and dog people. “Our audience is just people who love dogs,” said Stacie Grissom, head of content. “We start conversations about dogs and form relationships with people around dogs in general. And 85 percent of our content doesn’t even mention BarkBox specifically.”
Total price of items, if bought individually: ~$45.96 for Ruggie's box (grain-free turkey jerky chips, mini donut toy, "Puppy's First Bone" toy, pineapple bow tie, snail-hippo toy, aloha-print bandana) and ~$48.98 for Tico's box (grain-free turkey jerky chips, antler chew, AppleBerry Zensations treats, hippo treat-dispensing toy,aloha-print bandana). Prices sourced from Amazon and Dapper Dog's website.
BarkBox delivers remarkable customer service. Your canine friend is sure to delight in his monthly surprise gifts. All the BarkBox toys are durable. Your dogs will take delight in various dog treats including the snacks and bones. What you get from the company are quality toys and treats all geared to create fun moments for you and your doggy friend.
- Exclusions: Dog food, cat food, cat litter, dog litter, wild bird food, live fish & rock, crickets, live food and frozen food; Seresto collars, K9 Advantix II and Advantage topical products, Frontline Plus and Frontline Tritak and Doctor's Foster & Smith Fiprotrol Plus; Cali Vinyl products; Petsafe Brands (PetSafe, SportDOG, ScoopFree, Pup-Pee Solutions, Piddle Place, Radio Systems, Gentle Leader, Premier Pet, Solvit and Simpsons Adventure); Repeat Delivery orders and subscriptions; PetcoOne and WholeHearted Memberships and orders; out-of-stock items, prior purchases, Donations, Petco Gift Cards and eGift Cards and applicable taxes. Additional exclusions may apply and will be noted on the Product Detail page and/or Shopping Cart.
First, they don’t see themselves as just another subscription box service. They see themselves as a modern concierge service that combines the best of convenience, control, and value. They offer a lot of ways to customize your box including choices for grain-free gourmet treats, options for toys-only or treats-only boxes, the ability to choose toys tailored to your dog’s chewing style, and offer a multi-dog option for larger households.
My first order my dog tore apart toys within one hour. I called to cancel, and they won’t let me! They said I signed up for a year and I’m stuck. They keep shipping every month and charging my PayPal account. So I have a balance with PayPal, and I keep sending the boxes back unopened. Total scam! Now I can’t use my PayPal account or cancel it! Ugh! Don’t sign up!
I have three vizslas--9-year-old Zoltan, 6-year-old Judit, and 5-month-old Sophia. When that box arrives it's like Christmas for them! They get very excited and always have fun "opening" their package to dig into those fun toys and tasty treats! The themes are always clever and the toys are well-made to withstand their aggressive play. I appreciate the variety of treats included, and am impressed with the quality of ingredients. Thank you for providing my vizslas with quality toys and treats that bring so much happiness to our home--I love spoiling them every month! PLEASE keep up the great products and service!
Claire's and Emmy's thoughts: First off, every one of these boxes helps other dogs in need, which is just so incredibly awesome and something you can feel good about. Barkbox donates 10% of profits to different shelters and rescues in the US and Canada; Dapper Dog donates $1 per box different rescues, shelters, and other pet organizations; and PupJoy donates $2 from every subscription box to the Bissell Pet Foundation, which works with rescues to provide resources for pet adoption, spay/neuter programs, microchipping, and foster care. Yay for giving back!
Giving your dog a new toy is an exercise in natural selection. No matter how cute or pricey it is, there’s some chance that your pup will ignore the new plaything or rapidly tear it to shreds, either way leaving it for dead. Here we present the survivors: the toys that our pups have verified to be good for hours, or even years, of play that’s engaging, ferocious, and cute.
The subscription service has already touted itself as an experience for dogs and their owners, with a new theme to each month’s arrival. Past themes have tapped into holidays (Halloween is a popular one), pop culture (including a whole box dedicated to the ’90s), and other creative ventures that often involve a good pun (including “Secrets of the Rainfurrest”). Many BarkBox subscribers also share these experiences via social media through “unboxing” videos on Instagram, Snapchat, and YouTube.