With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
Seriously? I just spoke to someone at Bark Box today about a late delivery for Scout Finch’s box. They not only are making sure the box ships on time now, they’re sending the next box free AND including an extra toy. I was so impressed with their customer service and their determination to make things right that I signed up for a 2nd box each month for my grandson’s dog, Gatsby. We are now loyal Bark Box customers.

This is where BarkBox blew me away with their customer service and their attention to detail regarding my specific needs. Within 30 minutes I got a response noting my concerns. One of there team members mailed out a new bag of treats for my dog to try free of charge! We also discussed that maybe my dog wasn’t a big chewer however cotton stuffed toys weren’t great either. She suggested I get a box with "durable fabric" toys instead. She also mailed out a sample toy for my dog to try. Free of charge. He loved it! They lowered my monthly subscription right away. They even followed up to make sure my dog was loving his new box and if I needed to tweak it any further.
“Being a Bull Mastiff, Cooper was our house’s heavy weight champion. He needed a bit extra in everything. I wasn’t sure whether the treats in Barkbox would suit him and I thought the goodies might be tiny. The reviews I looked at were good. I thought of it as a onetime choice and ordered a box but now I’m a regular subscriber. As I opened the box, I could feel the amount of care the team from barkbox had taken to identify and customize these goody treats.”
Hey there Christy and pack! We are so happy to hear that you guys are loving the monthly goodies and we don't blame you at all. They are just that good. I'm so sad thought to hear that some of the toys are not the perfect size for Milo! We want to keep those tails wagging and to make the boxes as special for you guys as we can. So what we can do is customize your monthly boxes to better cater your whole pack! Then we can also customize the chews so you don't get them in your boxes or we can customize them so you don't get the harder ones. We would love to help with this and can do so if you email us directly at Lindz@barkbox.com!

The BarkBox Dog Parent Survey was conducted by Kelton Global, a leading global insights research firm, between October 28th and November 4th, 2016 among 1,006 nationally representative Americans with dogs ages 18 and over, using an e-mail invitation and an online survey.  Quotas are set to ensure a reliable representation of the U.S. population 18 and over.
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