The page is designed to get you signed up for six months, paying now. The “most popular” banner and the clear signal of how much it costs (“$138 billed today”) draw the eye to that option. This is a great example of pricing page design. With just two simple elements, BarkBox can get customers signed up for at least six months and get that cash in advance.

"A BOX FOR RUFF AND TUFF MUTTS..and their owners! A box of durable chews and toys and high quality treats for Bully Breeds, Heavy Chewers, and your favorite Blockhead Dog. Also, packed with T-shirts, hats and other gear for dog-loving owners. A portion of all proceeds go to charities, rescues and humane law enforcement to combat animal cruelty and dog fighting. One, three, six and twelve month payment options to choose from."
Funny, I just canceled Barkbox. I repeatedly asked them to upgrade me to the heavy chewers box. The toys sent were WAY undersized for my dog and were destroyed in minutes, a few I would have actually considered choke hazards for my 90 lb Rhodesian Ridgeback (the stuffed raindrops in the ‘cloud’ toy a couple months ago). I’m trying Dapper Dog since they have an EASY to find option for Extra Large dogs and it’s easy to specify a heavy chewer right from the get go.
Claire dislikes: So Ruggie loves the Hippo, Trek Treats and the Banana Safari Snacks but tbh, I didn't even give her the lion toy because even though she would love it, toys with that kind of long hairy stuff make her gag. And maybe I'm being paranoid (new dog mom over here!), but that butcher's bone seemed kinda gross. I mean, it had a "no carpet" warning on it because it would leave stains, and if I can't have something on a carpet, why would I want the bone gunk all over her fur, which then would get all over her bed? Idk, maybe I'll give it to her as a puppy kindergarten graduation present and have her eat it in the kitchen.
Earlier this year, Bark & Co (the company behind BarkBox and BarkShop started using Zendesk Message to manage their conversations from Facebook Messenger. BarkBox’s average response times decreased dramatically—from 60 minutes to 4 minutes—even as the number of conversations doubled. Today, the company is extending their support offering to Twitter Direct Messages to reach an even bigger audience with a unique and compelling experience.
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Reviews from She Speaks and Influentser speak to the indestructibility of this toy. They also recommend freezing the toy with peanut butter filling as a refreshing summer treat. Our own testing revealed that even the smaller size of this toy was surprisingly durable and it was great for games of fetch. Our test dog couldn't get enough of the KONG Extreme Dog Toy's bouncing action, and the toy remained intact against her sharp puppy teeth.
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Today I again reached out to BarkBox to ask where the box was. I was told the shipment had been lost. When I asked where the other two boxes were there was no answer. I was also told that they could not find record of my payment for the original box and could not process a refund. When I asked when I was going to be notified that they had lost my shipment I was told that they do not always do that.
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