“If our social media team was run by marketers, you’d see a lot more photos of just the box and our products from that month,” said Bark’s marketing director Rachel Mansfield. “Our team of comedians finds ways to creatively produce silly videos that highlight our products in our own way. We’re coming up with the stories around our monthly themes six months in advance, and the people on our social teams are in the room brainstorming with the marketing team. That thread of humor is throughout everything.”
The page is designed to get you signed up for six months, paying now. The “most popular” banner and the clear signal of how much it costs (“$138 billed today”) draw the eye to that option. This is a great example of pricing page design. With just two simple elements, BarkBox can get customers signed up for at least six months and get that cash in advance.
Reviews from She Speaks and Influentser speak to the indestructibility of this toy. They also recommend freezing the toy with peanut butter filling as a refreshing summer treat. Our own testing revealed that even the smaller size of this toy was surprisingly durable and it was great for games of fetch. Our test dog couldn't get enough of the KONG Extreme Dog Toy's bouncing action, and the toy remained intact against her sharp puppy teeth.
Unfortunately I had to cancel my bark box subscription. I have huge dogs, aggressive chewers. Each month they send a toy, a stuffed toy. Which lasts all of 15 minutes with my dogs… I contacted Bark box month after month requesting non stuffed toys. Each month they stated OK we will fix this, each month a stuffed toy. — Kathleen K., k9ofmine.com, 2/23/2015
Your first bark box normally comes with instructions on how to allow your dog to open it, and this is a great idea! Barkbox not only take care of your furry friends, they as well have fun activities for the pet lovers! Every month come with a different theme with differing activities, toys, and treats bases on the season, Thanksgiving, mother’s day, Halloween, Christmas. You name it!
If your dog is older, or maybe more of a couch potato, he may not be one to initiate play. This is where treat-dispensing toys come in. He’s more likely to get up and out if he knows a reward is waiting for him at the end. Our Planet Dog Mazee is a perfect choice – it’s a round ball with a maze built inside. Place some treats inside and he’ll be chasing the ball for hours figuring out how to get the goods. Classic Kongs are another popular item for pet owners. You can fill them Kong treats so your has to work to retrieve them. Or fill them with some peanut butter and bananas or some pumpkin and low-fat yogurt and throw them in the freezer for a refreshing summer treat.
But the data also shows a wide range. The lower bound is under $15, while the upper bound is over $35. This means there is scope for BarkBox to “complicate” their pricing. Consumer products try and keep pricing simple to reduce the friction in the sign-up. This often leads to them leaving money on the table. Here, BarkBox has options at both the premium level and the lower priced level:
What comes each month seems to be tied into a holiday or time of year. For example, the BarkBox my dog received last week related to the Chinese New Year and contained treats like "Chompsticks" and a squeaker toy of a stuffed dragon. There are usually at least 2 themed toys, 2 themed smaller packages of treats, and at least 1 generic treat like a chew bone. The treats are marketed as "healthy snacks" like fruit chews and dried salmon. (If you get dried salmon, watch out. It smells! My dog loved it, however.) In addition to treats and toys, dog-related items may be included. We received a small treat jar and a water bottle to use when out walking.
I’m super impressed with how far BarkBox has come since our first time trying it in 2012, They were founded in 2011 (they were the first subscription box I ever heard of) and have the longest time, out of all of the boxes available, to perfect their box just for your dog. And that they did. As they put it, “Having shipped over 50 million toys and treats so far, we’ve learned a ton about what engages dogs.”
Giving your dog a new toy is an exercise in natural selection. No matter how cute or pricey it is, there’s some chance that your pup will ignore the new plaything or rapidly tear it to shreds, either way leaving it for dead. Here we present the survivors: the toys that our pups have verified to be good for hours, or even years, of play that’s engaging, ferocious, and cute.
If you’ve recently brought a new puppy into your life and pretty much have no idea what the heck you’re doing, PupBox is ideal for you. Not only does the box provide monthly toys, treats, and accessories for your puppy, but it also includes a ton of training information that you might need if you find yourself constantly yelling “Don’t eat that!” and “Not in the house!”
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BarkBox—the world’s largest subscription service for pets and their people—is changing all that with its monthly box of themed goodies, treats, and toys. With more than 50 million items shipped worldwide, they’ve taken a serious bite out of the pet supply market—and these self-described “crazy dog people” show no signs of easing up. Their passion for pups and the folks that care for them shines through at every brand interaction, from their #BarkBoxDay Insta hashtag to their email ‘pup-dates’, and the loyal community they’ve built reflects that customer-centric M.O.
My Mastiff, Thor, and his pitbull sister, Brinley, anxiously await their monthly BarkBox as soon as I tell them it's been shipped. The treats are nutritious, I use some of them in my puppy training classes. Thor commandeers the toys but gradually lets his sister play with them. Most of them hold up very well, lasting for several months. For a heavy chewer like mine, this is a testament to their quality.
I love barkbox ! We switch [sic] from petbox to here because we heard they offered much more variety ! Which they definitely did ! Amazing way of trying new products out for your pup big or small . It’s like Christmas every month for my Lhasa apso when the mailman delivers his barkbox ! Again worth it for the money! — Maddie R., Influenster.com, 6/17/2015
"RescueBox is a monthly subscription of toys, treats, chews and more, that will make your pet fall head over paws in love with you! From treat lovers, to strong chewers, we hand-pick each box with your pet in mind. We put a great deal of thought into the making of each box and only use the highest quality products! We work with our charitable partners who are on the ground tirelessly helping animals that need your help the most." RescueBox offers Dog sizes: Small, Medium and Large and a Cat box.
According to the BarkBox website, all edible items are tested in-house, are sourced directly from the U.S., Canada, South America, Australia, and New Zealand, and are never processed with formaldehyde. Because BarkBox’s founders are dog lovers as well, they wouldn’t send anything to your dogs, that they wouldn’t send to their own. In addition, the company claims that at least 10% of all profits are given to canine-related shelters, rescues, and welfare organizations.
What Is It? Wigglebutt Box is a monthly subscription box for dogs that delivers 6-8 canine-centric items to your door each month. Products can be toys, treats, accessories, hygiene items, seasonal dog kerchiefs, dog related gifts for owners, or rolls of poop bags. You never know what you’ll get, but you know it will always make your doggy’s butt wiggle!
Claire likes: I *adore* a good theme, which made opening this box an utterly delightful experience for my extreme type-A soul. The hippo has easily become Ruggie's favorite toy of all time; it was one of the only things that comforted her after her surgery. It's part rope, part stuffed animal, part nubby ball with squeaker inside, and while Ruggie hasn't done much damage to it yet, I'm betting this would be a great toy for power chewers since it's basically toy-ception.
We recently underwent a very large warehouse move for the month of July. In doing so we had a few hiccups with some of our boxes. Then also there was limited inventory in our new warehouse. Which would be why that replacement order was canceled. I can totally understand your frustration with the back and fourth and the confusion. So we would love to make this right for you and turn this experience around in the best way that we can. Please email us directly at Lindz@barkbox.com and we would love to help!
Me and Winne love bark box!!!!!! They have the most amazing customer service that I've ever dealt with. We had an incident were Winnie's barkbox got thrown over the fence and she shredded it and destroyed the whole box and treats. I contacted bark box and they sent us a new box without question. They were very personal and recommended I watch Winnie to make sure she didn't get sick from consuming all those treats and possibly shreds of the packaging. I've also contact them before this telling them that Winnie destroys every toy she received and they upgraded my account to extra durable toys with no up charge. She still shreds all the plush toys she gets but some of the other toys that aren't cloth she hasn't put a scratch on. In my box every month I receive 2-3 toys, 2 bags of treats, and some type of chewing treat like a bone. I also love bark box because all the products and treats in it are good for your dog. If you read the ingredients on the back there isn't any outrageous names that you don't know the meaning to. All the treats are so healthy. Literally one of the treat packages I got was dried sheep lungs and that was the only ingredient on the package. BarkBox
Claire dislikes: Tbh, I was mildly exasperated by this box. They sent three of the same kind of toy, which was so disappointing because for the same gagging/choking hazard reasons I couldn't give Ruggie the lion toy from the BarkBox, I couldn't give these "iBalls" to her either. The antler I received was so, so small, and while I know Ruggie's a tiny beeb, she still goes to town on her chew toys and was worried she'd swallow it accidentally or something.
Included in the package is a card that lists what was enclosed and information about how to order more of each. I have found the prices to do that are a little high. While I love my pets dearly, I usually get all other treats from my local stores. I have notice that Marshall's and TJ Maxx often carry some of the same packaged treats as found in BarkBoxes.
For prices starting at $15 a month, your dog will receive daily meal packs made entirely of human-grade ingredients to meet your pup’s personal needs. Designed by veterinarians, these meals provide the perfect nutritional diet for your furry friend as opposed to dried dog food with less-than-ideal add-ins. And aside from the health benefits, these meal packs are so tasty, even humans might want a bite.
They ask about my animals by name and have checked up on me twice since to see if my little ones are enjoying the gifts from Bark Box. They also are looking into making sure that other people can understand the terms of their boxes and do not make the same mistakes that I had, as well as working with their chat department to better their customer service in the future.
The food-dispensing OurPets IQ Treat ball has been a favorite in our home for years and keeps our dog Pinky (pit mix, 60 pounds, 9 years) mentally and physically active as well as entertained for a half hour or more at a time. To get kibble or treats out, she has to roll the ball or pick it up in her mouth and throw it. We can easily adjust the opening of the interior compartment to dispense less readily if she’s up for the challenge (or go in the other direction if she’s not). She loves this toy so much, she prefers eating her meals from it rather than from her bowl. This ball is also one of the longest-lasting dog toys we’ve owned; it gets a beating but has stood up to more than four years of near-daily use.