Hi there Onyx! We’re so sorry to hear if you had anything less than an exceptional experience with us! Our shipping partners guarantee delivery within 8 business days from shipment. If the box isn’t in-paws within that time-frame, we do everything we can to make it right for you and your pack. Whether that means adding a month onto your subscription to make the next month’s box free or reshipping a box (when quantities allow), we’re always trying to keep your pup’s tail wagging! We’re totally committed to keeping our pupstomers happy, so please reach out to Lindz@BarkBox.com so we can make this right for you and your pack!
The page is designed to get you signed up for six months, paying now. The “most popular” banner and the clear signal of how much it costs (“$138 billed today”) draw the eye to that option. This is a great example of pricing page design. With just two simple elements, BarkBox can get customers signed up for at least six months and get that cash in advance.
Facebook in January prioritized user posts over brand and publisher content, leading to increased competition for ad inventory in the feed and causing CPMs to shoot up 122 percent year over year, according to AdStage data reported by Recode. Bark, the company behind BarkBox, is still using pet influencers with organic posts on social media. But it sees traditional media, especially TV, as a better deal than Facebook and a way to expose the company to a wider audience.
The BarkBox Dog Parent Survey was conducted by Kelton Global, a leading global insights research firm, between October 28th and November 4th, 2016 among 1,006 nationally representative Americans with dogs ages 18 and over, using an e-mail invitation and an online survey. Quotas are set to ensure a reliable representation of the U.S. population 18 and over.