The toys are very good value. They are high quality and most importantly, very unique. I can't find any toys at the store like the ones they put in the box. BarkBox often uses a combination of crinkle paper, squeakers (tube/regular), and rope. The problem with store toys is they are usually only squeaker or only rope, etc. BarkBox will use crinkle paper and a tube squeaker in one toy and maybe even some rope. This is something that is small but seems like a big deal to my dog.
I subscribed to Barkbox last Dec and continued it for 3 months. I have a chihuahua who loves treats, but I don’t feed her treats in such large quantities. My boxes always included some sort of sausage bar which she loved, about 2-3 large bags of treats and 1-2 toys. The treats were too much; in fact, we still have a few bags despite cancelling a few months ago. The “squeaky” toys were ok, but they were pretty cheap and didn’t last. For the monthly cost of the box, “we” were better off saving the $$$ and applying it to better toys and treats in smaller quantities. I can see this box being better for consumers with larger pets since they eat much more than a chihuahua. Every 5 lbs a dog gains is equivalent to a human gaining 20!! If we fed our beloved pet “all” the treats they were sending, she’d turn into a chunky monkey and it would be very unhealthy for her. So, the box, in my humble opinion, is better for larger dogs who can eat more treats with less repercussions.
According to the BarkBox website, all edible items are tested in-house, are sourced directly from the U.S., Canada, South America, Australia, and New Zealand, and are never processed with formaldehyde. Because BarkBox’s founders are dog lovers as well, they wouldn’t send anything to your dogs, that they wouldn’t send to their own. In addition, the company claims that at least 10% of all profits are given to canine-related shelters, rescues, and welfare organizations.
The page is designed to get you signed up for six months, paying now. The “most popular” banner and the clear signal of how much it costs (“$138 billed today”) draw the eye to that option. This is a great example of pricing page design. With just two simple elements, BarkBox can get customers signed up for at least six months and get that cash in advance.
With more than 5 million followers across its social media channels and having shipped more than 30 million toys and treats to pups in the U.S. and Canada, BarkBox is the brand at the center of dog obsession online and offline. The curated box of all-natural treats, chews and fun toys is designed – from the packaging to products – to create moments of insane joy for dogs and their people, with a new, fun theme each month. Dog-obsessed experts paw-pick the best treats and innovative toys to match a dog’s unique needs, including allergies or heavy chewers.