Claire likes: I was pleasantly surprised at Dapper Dog's great customer service — when I said I had a young puppy, someone emailed me within a day confirming that I did indeed have a puppy, so they could make sure to include age-appropriate toys. I appreciated the thoughtfulness and that Dapper Dog followed through by adding a puppy teething bone to Ruggie's box, which she gnaws on with the passion of a thousand suns.
In the determination of the quality of a dog monthly subscription boxes, the value of what you get is a very vital factor to consider. It is essential because you want to ensure that what you are getting is worth the money. This is particularly significant because if it is not a good value, you could as well visit the local toy shop and buy the items that come in your subscription box.
“If our social media team was run by marketers, you’d see a lot more photos of just the box and our products from that month,” said Bark’s marketing director Rachel Mansfield. “Our team of comedians finds ways to creatively produce silly videos that highlight our products in our own way. We’re coming up with the stories around our monthly themes six months in advance, and the people on our social teams are in the room brainstorming with the marketing team. That thread of humor is throughout everything.”
Claire likes: I *adore* a good theme, which made opening this box an utterly delightful experience for my extreme type-A soul. The hippo has easily become Ruggie's favorite toy of all time; it was one of the only things that comforted her after her surgery. It's part rope, part stuffed animal, part nubby ball with squeaker inside, and while Ruggie hasn't done much damage to it yet, I'm betting this would be a great toy for power chewers since it's basically toy-ception.
I was so excited to love BarkBox. First box, first toy, my pup pops the seam in less then 5 minutes (tug o' war with another dog). I request a replacement and was told "Not to worry, I am going to go ahead and send you out that replacement! I went ahead and marked you down for our more durable plush option at no extra cost, since you said she loves her plush toys. I know you said you wanted to test out a puzzle toy so I am going to go ahead and send you one right now:) Please tell Tonks it should arrive within 3-5 business days!"
I've always wanted to try a subscription for my pups but I'm a bit ashamed that this was my first experience. BarkBox was good but had major hits and misses. I have giant, playful, strong dogs and though this was indicated, I don't feel as though any size consideration is evaluated when selecting toys for the boxes. I do like that they always came with two toys because it meant each dog had 15 minutes of play time before I had to wrestle their jaws open to dig out the stuffing and bits of squeakers they were about to ingest. The treats have been great! They especially loved the apple cider treats that started to ferment when left in a cookie jar and made all their other treats reek of beer. As a consumer that willingly signed up for the box and entered my debit card information freely, I should have read more in-depth. I did not know that when you terminate your subscription that you will continue to be charged until you reach the year mark of signing up. For me it meant 9 more months of money that was to be taken out of my account had I not caught it. I like true month to month boxes where a cancellation is immediate and I wish they had made their rather off-kilter ways of charging and processing more visible. I can think of some major changes that they could make but ultimately some of the blame rests on me for not reading better. I know my pups will be sad as they've grown accustomed to their box but I can buy more durable and healthy big dog treats for just a little more money and I know it would be more worth it.
BarkBox implemented Narvar to give customers clear, precise, and timely updates about their deliveries in a way that simplified the process for the team. Instead of deciphering a wide variety of different statuses from different carriers—each meaning something slightly different—now customers receive one of just three options: just shipped, on its way, or delivered. “Narvar puts everything into one universal template, which makes it much easier for customers to digest and deal with the information,” Snowden says about the current experience. “It removes a lot of the noise.”
In November, Bark released its first major TV spot; airing on more than 25 networks including Animal Planet, Freeform and Lifetime, the 30-second spot was largely inspired by the user generated content that appears on social media feeds. The shoot took about 12 hours, while the shoot for a recent two-minute comedic video about dog moms during the holidays took about four days. The new sketch touches on what BarkBox videos often encompass: the weird dogs we live with and the funny things they do.
The study also polled dog people about taking photos of their pup, and found that 20 percent of the pictures they take on their phone are of their dog – more than trips or vacations (15%), themselves (11%) or food (6%). In fact, more than two in five (42%) dog people have made a photo of their dog the feature photo on their phone or computer desktop.