With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
Worth every single penny. I literally can not say enough amazing things about BarkBox. First of all, and most importantly, my 3 dogs LOVE IT! Secondly, all of the toys are FUN, creative, and durable. You can buy seconds of ones your pup loves and seconds on treats as well. Thirdly! They have this really cool program where if your pup destroys something, you can post the aftermath on any social media, tag #destroyersclub and barkbox will give you credit on barkshop for some new toys!
Emmy dislikes: All the toys were stuffed, which means I knew they'd be dead meat within hours. BUT thats not Barkbox's fault, it's mine — I didn't realize that you can upgrade to a "heavy chewer" box with toys of varying durability for free, or step it up a notch and order a "super chewer" version of the Barkbox for an additional $8–$10 a month, depending on your subscription plan, with extra-durable toys that have been tested on freakin' WOLVES. Regardless, I don't mind giving Tico stuffed toys every so often, because he has a lot of seemingly satisfying fun entertaining himself by pulling them apart, and he's not the kind of dog who eats non-edible things (thank god).
If your arm tires out during games of fetch before your dog does, the Chuckit! Classic Ball Launcher is just what you need. The Chuckit! Classic Ball Launcher is a lightweight ball launcher designed to accommodate both regular tennis balls and Chuckit! compatible balls, enabling you to launch them at distances much further than you could throw on your own. In fact, this manual ball launcher allows you to throw balls further than even an automatic ball launcher can manage.
They ask about my animals by name and have checked up on me twice since to see if my little ones are enjoying the gifts from Bark Box. They also are looking into making sure that other people can understand the terms of their boxes and do not make the same mistakes that I had, as well as working with their chat department to better their customer service in the future.
BarkBox implemented Narvar to give customers clear, precise, and timely updates about their deliveries in a way that simplified the process for the team. Instead of deciphering a wide variety of different statuses from different carriers—each meaning something slightly different—now customers receive one of just three options: just shipped, on its way, or delivered. “Narvar puts everything into one universal template, which makes it much easier for customers to digest and deal with the information,” Snowden says about the current experience. “It removes a lot of the noise.”
Earlier this year, Bark & Co (the company behind BarkBox and BarkShop started using Zendesk Message to manage their conversations from Facebook Messenger. BarkBox’s average response times decreased dramatically—from 60 minutes to 4 minutes—even as the number of conversations doubled. Today, the company is extending their support offering to Twitter Direct Messages to reach an even bigger audience with a unique and compelling experience.
Moxie still has all the toys I got her when I brought her home. While she likes to carry them around, she doesn’t get destructive with them, so they last. Getting new toys every month would just be overkill! I’m envisioning piles and piles of toys. I don’t really see any other Barkbox reviews pointing this out, so I don’t think it is overkill if your dog tends to tear up the toys eventually.
I am just a passionate pet parent that shares a lot of information on this blog. Some of it is researched facts; some of it is stuff I learned through the experience of owning and hiking with a Dachshund for 10 years; and some of it is just good ol' opinion. Please check with your veterinarian before your dog undertakes a new exercise routine, you introduce a new food, treat or supplement, or to confirm that anything I suggest here is a good fit for your dog.
“If our social media team was run by marketers, you’d see a lot more photos of just the box and our products from that month,” said Bark’s marketing director Rachel Mansfield. “Our team of comedians finds ways to creatively produce silly videos that highlight our products in our own way. We’re coming up with the stories around our monthly themes six months in advance, and the people on our social teams are in the room brainstorming with the marketing team. That thread of humor is throughout everything.”
Soon after we adopted Ada (beagle mix, 16 pounds, 1 year), we learned we had a serious gnawer on our hands. Of all the elaborate toys we’ve impulse-bought to deter her from eating our belongings, the inexpensive Nylabone Dura Chew is one of the few that have withstood her teeth for more than a week. While the toy looks scraped-up at the edges these days, none of the plastic is actually coming off, as happens with most stuff she puts in her mouth (RIP to all the animal-shaped toys). The Nylabone’s slim shape tucks easily into her travel carrier when we head out to visit family, and it keeps the peace while we’re there. The classic design makes for some pretty adorable moments, too. It comes in a couple of flavors, but of the two we’ve bought, the original flavor is the one in heavy rotation. Don’t overthink it.
Because of the way people relate to their pets now (about 44 percent of millennials alone consider their pets as “starter children”), Bark is able to captivate two major audiences: dog owners and dog people. “Our audience is just people who love dogs,” said Stacie Grissom, head of content. “We start conversations about dogs and form relationships with people around dogs in general. And 85 percent of our content doesn’t even mention BarkBox specifically.”
They have 3 options. Regular, heavy chewer, which they upgrade you for free, but I recommend super chewer box. You pay an extra $9 or so per box, but they come backed with a 14 day guarantee. My two large GSDs have not chewed through a single toy from the first box we tried, in December. Worth looking into! They were also very responsive to me on the online chat, during their business hours. One chew they went through in minutes, not a toy, but a chew, and because I pay extra I was frustrated. I got an immediate reply from their online chat option, and they offered to send TWO replacement chews. Such great options! I also recommend you trying bullymake, and my favorite is DapperDog, which I was disappointed that it wasn’t even mentioned in this article. Worth looking into!
Claire likes: I was pleasantly surprised at Dapper Dog's great customer service — when I said I had a young puppy, someone emailed me within a day confirming that I did indeed have a puppy, so they could make sure to include age-appropriate toys. I appreciated the thoughtfulness and that Dapper Dog followed through by adding a puppy teething bone to Ruggie's box, which she gnaws on with the passion of a thousand suns.
The page is designed to get you signed up for six months, paying now. The “most popular” banner and the clear signal of how much it costs (“$138 billed today”) draw the eye to that option. This is a great example of pricing page design. With just two simple elements, BarkBox can get customers signed up for at least six months and get that cash in advance.
Oh the themes are really cute with BarkBox, but with over a year of BarkBox deliveries, I think that not one was delivered at a consistent time. I would get notice that my account was billed (so I paid for the toys) and sometimes, three or four weeks later, I'd wonder where the box was. We contacted Barkbox several times, and while the emails were cute, they made promises they never kept. Oh my gosh, the number of times I received an email saying that they knew they had messed up so they were upgrading us to faster delivery! Is one month from the date they take my money faster delivery?
As a direct result of that feedback, BarkBox has implemented a new shipping upgrade program, which gives at-risk customers special incentives to put them back in the green. For every poor rating or dissatisfied review they receive, the BarkBox Happy Team reaches out directly to see how they can improve future deliveries for the customer. “Now it’s within our power to do something when customers are dissatisfied, whereas before we were essentially in the dark,” Snowden says. “It’s another touchpoint with our customers that we didn’t have before.”
For example, let’s suppose that simple “how to” customer queries account for a large portion of your support interactions. These features allow you to handle these “high-touch low-value” queries efficiently by leveraging on automation (i.e. bots) to create predictable workflows. Through Zendesk Message, you can then define key scenarios when a query becomes too complex for a bot to handle, to trigger a “hand off” to a trained human agent to resolve. This automation and bot-to-human handover system frees your agents to solve the toughest customer problems and offer actionable support.