“Pollie loves to run around our farm showing off her new barkbox treats to her sheep friends. We always get her an extra toy as she is a heavy chewer and toys are ripped in minutes. Thankfully, Barkbox sometimes offers toys with no filling and most of them are squeaky toys which Pollie adores. They even offer to exchange a product if Pollie doesn’t like it.”
The page is designed to get you signed up for six months, paying now. The “most popular” banner and the clear signal of how much it costs (“$138 billed today”) draw the eye to that option. This is a great example of pricing page design. With just two simple elements, BarkBox can get customers signed up for at least six months and get that cash in advance.
Andrew Chen is a longtime PC gamer, an automotive journalist and an avid deal hunter. His first PC had an 80 megahertz processor with 4 megabytes of RAM, light years away from the powerhouse gaming rigs he builds today. You can follow Andrew's high-speed sports car adventures over at 6SpeedOnline.com. As a Slickdealer for over 10 years, nothing makes him more excited than getting a freebie!
Unfortunately I had to cancel my bark box subscription. I have huge dogs, aggressive chewers. Each month they send a toy, a stuffed toy. Which lasts all of 15 minutes with my dogs… I contacted Bark box month after month requesting non stuffed toys. Each month they stated OK we will fix this, each month a stuffed toy. — Kathleen K., k9ofmine.com, 2/23/2015
BarkBox implemented Narvar to give customers clear, precise, and timely updates about their deliveries in a way that simplified the process for the team. Instead of deciphering a wide variety of different statuses from different carriers—each meaning something slightly different—now customers receive one of just three options: just shipped, on its way, or delivered. “Narvar puts everything into one universal template, which makes it much easier for customers to digest and deal with the information,” Snowden says about the current experience. “It removes a lot of the noise.”
We hand select our toys with power chewers in mind. We could get all nylon super tough toys that are close to indestructable, but we know and understand that even tough chewing pups don’t always love the hard, extra durable toys and we want your pup to enjoy their goodies! So we search for extra durable products that your pup will love and that will last longer than your average plush toy.
Giving your dog a new toy is an exercise in natural selection. No matter how cute or pricey it is, there’s some chance that your pup will ignore the new plaything or rapidly tear it to shreds, either way leaving it for dead. Here we present the survivors: the toys that our pups have verified to be good for hours, or even years, of play that’s engaging, ferocious, and cute.
Not only does the StarMark Bob-A-Lot dispense treats, but the weighted anti-slip bottom makes the toy wiggle and wobble, engaging your dog's senses and enticing him to play. Made from durable plastic and easy to clean, this toy is a top choice for dogs and dog owners alike. Simply fill it with treats then set it on the floor — a nudge is all it takes to make the toy wobble and your dog will be hooked immediately.
“When you tell customers when they should expect their shipments, they’re pretty good at holding you accountable to that,” Snowden says. But the homegrown fulfillment solution BarkBox was using made it difficult to communicate with customers when delivery information changed, and nearly impossible to get timely feedback when something went wrong. In the event of a delay, the information might not reach the customer until it was too late, and worse still, the customer would oftentimes reach out to the carrier’s customer support to get help. “The carriers of course do everything they can, but we as a brand lost the control over that experience,” Snowden says.
It is nice to have the bark box come each month, both for the dog and its owners as I feel like we all sit around to read the theme and analyze the toys and treats. Sometimes the toys are a little redundant and the treats may not always be ones you approve of, but overall the experience is pretty solid. I do wish they had an option where you wouldn't receive toys that squeek. His favorite toy to date is the Bison!
Howloooo Sally! We are pupsolutely thrilled to have made it to #1 onto your Best Dog Subscription Box list! Thank you furry much for the kind woofs! We absolutely love spoiling all the pups in our pack, and are so yappy Walter and Lily ruved their goodies! 🙂 Each box has a retail value of over $40, so our subscription prices are a pawesome deal! We also have a FREE heavy chewer option and allergy friendly option to accommodate our pack’s needs.
Hey there Amanda and Click! Thanks so much for being a part of the pack and we are so sorry about this experience. This is the not the experience that we want you guys to have at all and would love to turn this around for you both! We know how eager you guys must be to get your box and we don't blame you at all. It looks like this month's box would be Click's second box and last month was the first. Right now the first box always auto ships right away. Then following that our boxes ship out on the 15th of the month and you can see those boxes anytime from the 15th-26th of the month. Then right now that ETA delivery date can change at any time. We are so very sorry about this and can see how that would be frustrating! Then right now when you sign up for a multi month commitment and cancel that stops the renewal. Meaning you will still get the boxes that you signed up for and none following that. We try to make that apparent at sign up, but it can be easy to miss at times. We would hate to have you and Click leave the pack and want to ensure that you get what you paid for. If you have any further questions or concerns please email us directly at Lindz@barkbox.com! We want to straighten this out to create a better experience for both of you!
Claire likes: I was pleasantly surprised at Dapper Dog's great customer service — when I said I had a young puppy, someone emailed me within a day confirming that I did indeed have a puppy, so they could make sure to include age-appropriate toys. I appreciated the thoughtfulness and that Dapper Dog followed through by adding a puppy teething bone to Ruggie's box, which she gnaws on with the passion of a thousand suns.
But as much as this is a place for dogs, it is clearly also meant to be a space for their human companions to enjoy well, tapping into the documented trend among consumers looking to spend more on experiences—especially those that photograph for Instagram well—these days. The park will be putting on a number of events, at least twice weekly, including “Downward Dog Yoga” and “Okto-Bark-Fest.” The park will also host some of Bark’s existing programming already held routinely in other cities, such as the Open Bark Night comedy show.