With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
One of the many things we love about Barkbox? The company devotes itself to helping at-risk pets through a generous philanthropic program using some of their sales proceeds. We can’t help but share this inspirational video that demonstrates the heart behind Barkbox. See what they did to celebrate one dog’s incredible journey back from a life of terrible abuse.
Howloo Adam! Thanks so much fur adding us on the list of Best Pet Subscription Boxes! 🙂 We absowoofly love sending goodies to our pack, and would love for more furry furiends to join. Each box has a retail price of $40 or more, so our subscription prices are a pawsome deal! We also have a FREE heavy chewer option and allergy friendly option to accommodate our pack’s needs.
With more than 5 million followers across its social media channels and having shipped more than 30 million toys and treats to pups in the U.S. and Canada, BarkBox is the brand at the center of dog obsession online and offline. The curated box of all-natural treats, chews and fun toys is designed – from the packaging to products – to create moments of insane joy for dogs and their people, with a new, fun theme each month. Dog-obsessed experts paw-pick the best treats and innovative toys to match a dog’s unique needs, including allergies or heavy chewers.