After launching in 2011, Barkbox saw more than $1 million in revenues per month after only 2 years in business. By February 2014, they reached $25 million in revenue per year. It’s no wonder so many other monthly dog box companies popped up after Barkbox’s initial (and continuing) success. Here are the features that make Barkbox a winner for you and your pooch:
Soon after we adopted Ada (beagle mix, 16 pounds, 1 year), we learned we had a serious gnawer on our hands. Of all the elaborate toys we’ve impulse-bought to deter her from eating our belongings, the inexpensive Nylabone Dura Chew is one of the few that have withstood her teeth for more than a week. While the toy looks scraped-up at the edges these days, none of the plastic is actually coming off, as happens with most stuff she puts in her mouth (RIP to all the animal-shaped toys). The Nylabone’s slim shape tucks easily into her travel carrier when we head out to visit family, and it keeps the peace while we’re there. The classic design makes for some pretty adorable moments, too. It comes in a couple of flavors, but of the two we’ve bought, the original flavor is the one in heavy rotation. Don’t overthink it.
The subscription service has already touted itself as an experience for dogs and their owners, with a new theme to each month’s arrival. Past themes have tapped into holidays (Halloween is a popular one), pop culture (including a whole box dedicated to the ’90s), and other creative ventures that often involve a good pun (including “Secrets of the Rainfurrest”). Many BarkBox subscribers also share these experiences via social media through “unboxing” videos on Instagram, Snapchat, and YouTube.
Beyond streamlining outgoing communications to customers, Narvar also simplifies incoming feedback so the BarkBox team can better understand how their customers really feel about their experiences. “It feels great when you see the good, and it breaks your heart when you see the bad,” Snowden says. “But most importantly, we’re seeing it at all. We analyze the Narvar survey feedback every single month, which gives us the opportunity to improve our customer experience in a way we couldn’t before.”
I have been subscribing to BarkBox for about a year after we got our new puppy and we couldn't be happier! Every month we receive the best treats and toys and Jerry is always so excited! Additionally, I love how they reach out about your experience and what works and what isn't. I also appreciate the options to add, upgrade or change items based on your dog's needs/wants, This has been a great experience for us and our pup and we don't have to leave the house! It's like Christmas once a month for our pup! :)
The study also polled dog people about taking photos of their pup, and found that 20 percent of the pictures they take on their phone are of their dog – more than trips or vacations (15%), themselves (11%) or food (6%). In fact, more than two in five (42%) dog people have made a photo of their dog the feature photo on their phone or computer desktop.