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The subscription service has already touted itself as an experience for dogs and their owners, with a new theme to each month’s arrival. Past themes have tapped into holidays (Halloween is a popular one), pop culture (including a whole box dedicated to the ’90s), and other creative ventures that often involve a good pun (including “Secrets of the Rainfurrest”). Many BarkBox subscribers also share these experiences via social media through “unboxing” videos on Instagram, Snapchat, and YouTube.
When I first signed up for BarkBox, I was an excited first-time puppy owner. I loved my dog and I wanted to give him the best of the best, and BarkBox was an excellent way to do that. I love knowing that I'm giving my dog top quality treats, and I never have to worry about running out because I get two bags each month. Being a first time dog owner, I also didn't realize how valuable the auto ship toys would be! While my dog doesn't usually tear through toys, he will rip holes in them to get squeakers out or chew a hole in them. I never have to worry about replacing toys because I know he'll be getting another BarkBox soon.
The first BarkPark is scheduled to open on September 8 in Nashville, Tenn. It will be open daily between 7 a.m. and 7 p.m. through November. The BarkPark will encompass a landscaped green space designed for dogs to run around as well as access to plenty of Bark-branded toys and treats. (Bark currently produces more than 430 new toys each year.) The park is promised to be cleaned regularly, and there will be BarkPark “hosts” who are also trained professionals to monitor dog play and ensure safety for all attendees.
With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”

KONG’s exclusive, super-bouncy natural rubber compound is absolutely irresistible to most dogs. We carry a wide selection of the finest KONG toys, from the KONG Original with Stuff'n Paste to tossable, tuggable Wubbas, to provide any dog with the safest, most satisfying chewing and playing experiences. In addition to KONGs, we have other tough toys made specifically for aggressive chewers. Constructed of ultra-durable, near-indestructible materials, these toys are built to last more than a few seconds.


Earlier this year, Bark & Co (the company behind BarkBox and BarkShop started using Zendesk Message to manage their conversations from Facebook Messenger. BarkBox’s average response times decreased dramatically—from 60 minutes to 4 minutes—even as the number of conversations doubled. Today, the company is extending their support offering to Twitter Direct Messages to reach an even bigger audience with a unique and compelling experience.
We started this whole operation to serve the people who are just like us: nuts about dogs. We're "our dogs have more elaborate parties then we do" obsessed. We eat ramen noodles while our dogs dine on organic grass-fed beef. We are disappointed when our dogs don't follow us into the bathroom. Our families think it's cause for concern. But who cares about them? We're here for you and your dog. We've never met your dog, but we know we love them.
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