Thinking that maybe I needed to communicate dog to dog, I had my 4 Goldens and 1 Pyr (all rescues) send a personal plea to please get the box right, because their mom was threatening to cancel their subscription and buy their toys in other places. Again, received a cute email response (not nearly as cute as the email my 5 sent) basically saying we were wrong (really? It takes a month to ship something in the United States? And I have a transcript of the previous chat that specified what my BarkBox was supposed to contain, which it did not?!?)...and promises to make things better. THEN, literally 3 days later, another email was received about the glitch in their distribution center and OH - replacement items are now out of stock!
Soon after we adopted Ada (beagle mix, 16 pounds, 1 year), we learned we had a serious gnawer on our hands. Of all the elaborate toys we’ve impulse-bought to deter her from eating our belongings, the inexpensive Nylabone Dura Chew is one of the few that have withstood her teeth for more than a week. While the toy looks scraped-up at the edges these days, none of the plastic is actually coming off, as happens with most stuff she puts in her mouth (RIP to all the animal-shaped toys). The Nylabone’s slim shape tucks easily into her travel carrier when we head out to visit family, and it keeps the peace while we’re there. The classic design makes for some pretty adorable moments, too. It comes in a couple of flavors, but of the two we’ve bought, the original flavor is the one in heavy rotation. Don’t overthink it.
“If our social media team was run by marketers, you’d see a lot more photos of just the box and our products from that month,” said Bark’s marketing director Rachel Mansfield. “Our team of comedians finds ways to creatively produce silly videos that highlight our products in our own way. We’re coming up with the stories around our monthly themes six months in advance, and the people on our social teams are in the room brainstorming with the marketing team. That thread of humor is throughout everything.”
Subscribers to BarkBox, the monthly delivery service that brings products tailored to your dog’s size and sensibility, snap photos or videos to post on social media of their dogs enjoying a fresh delivery. After all, nearly every piece of packaging and paper in the box reminds dog owners to use the hashtag #barkboxday—a trademark as consistent as their effort to infuse humor in every consumer interaction they have with Barkbox or parent company Bark.