Some days Sutton (Chihuahua mix, 8 pounds, 1 year) has so much puppy energy left over from dog-park play that she just runs around the apartment, digs out all of her toys from the toy bin, and squeaks anything she can find for hours on end. I may be the worst pet parent ever, but all that squeaking can get annoying. So I was happy to discover Hear Doggy ultrasonic squeaker toys, because they use squeakers tuned to an ultrasonic frequency between 24 and 28 KHz that’s silent to people but still makes a fun noise for dogs. To people it sounds like the squeaker died and there’s just a little trapped air being pushed out, but apparently to a dog it still sounds like their favorite toy. Sutton gets just as excited when squeaking this thing as she does her traditional squeakers—fun times for her and a lifesaver for my ears.
“It’s a fun surprise for me and the pups,” said owner Seton. “There’s always something for both my dogs. Walter goes through a toy a week, so the new toys that come every month are always a big hit. And Lily gets to enjoy the treats. It keeps my treat supply well stocked; I think I’m out of treats and then remember I have some in the pantry squirreled away from last month’s box.”
Emmy likes: The blue hippo toy is super durable and has a little slot where you can slip in some treats, which will keep Tico occupied for a wee bit when I leave the house. Also, wow: the appleberry treats smell like cinnamon cookies! (They're made from all-natural ingredients including applesauce, blueberries, honey, and cinnamon.) The jerky treats are "chippable," so you can break off just a little at a time, which is great for ~portion~ control or as training treats. Also, the "heavy chewers" box is just $5 more than the cost of a regular box, and it's customizable for common allergies; you can also email them if your pup's allergies aren't listed and they'll be happy to accommodate.
Tico likes: I loved the stuffed "pup noodles"! Mom doesn't let me have any real noodles (something about allergies, I don't know what that word means), so this is the closest I could get to the real thing. I even wondered if there were real noodles inside, so just in case, I made sure to destroy the whole thing in under 10 minutes flat. There weren't any noodles.
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They ask about my animals by name and have checked up on me twice since to see if my little ones are enjoying the gifts from Bark Box. They also are looking into making sure that other people can understand the terms of their boxes and do not make the same mistakes that I had, as well as working with their chat department to better their customer service in the future.
On the 20th, I filled out a support ticket to find out what was going on and was told there are delays this month due to a change in location of their warehouse. Now, wouldn't you think the company would send out a communication to its client base at the beginning of the month letting them know there may be delays this month due to a new location for their warehouse?
“If our social media team was run by marketers, you’d see a lot more photos of just the box and our products from that month,” said Bark’s marketing director Rachel Mansfield. “Our team of comedians finds ways to creatively produce silly videos that highlight our products in our own way. We’re coming up with the stories around our monthly themes six months in advance, and the people on our social teams are in the room brainstorming with the marketing team. That thread of humor is throughout everything.”
Today, Zendesk Message integrates with both Facebook Messenger and Twitter Direct Messages to enable businesses to engage their customers regardless of where they are messaging from. By offering a single, unified experience to manage multiple social messaging apps, businesses can become more efficient and effective about managing their customer relationships.
Earlier this year, Bark & Co (the company behind BarkBox and BarkShop started using Zendesk Message to manage their conversations from Facebook Messenger. BarkBox’s average response times decreased dramatically—from 60 minutes to 4 minutes—even as the number of conversations doubled. Today, the company is extending their support offering to Twitter Direct Messages to reach an even bigger audience with a unique and compelling experience.