"A BOX FOR RUFF AND TUFF MUTTS..and their owners! A box of durable chews and toys and high quality treats for Bully Breeds, Heavy Chewers, and your favorite Blockhead Dog. Also, packed with T-shirts, hats and other gear for dog-loving owners. A portion of all proceeds go to charities, rescues and humane law enforcement to combat animal cruelty and dog fighting. One, three, six and twelve month payment options to choose from."
Emmy likes: The collegiate-themed box, including a frat bro and bona fide Bark University "acceptance letter," was *adorable*. (Or should I say...adogable? No, I shouldn't. I'm sorry.) Tico doesn't discriminate when it comes to treats (we're talking about a dog who ate a slimy days-old banana lying in the dirt the other day), and he loved them all equally — but it's great that you can customize the box to accommodate any allergies your pup has. Oh, and you can join its "extra toy club" and receive an additional toy in your box for an extra $9. Starting at $21/month, Barkbox is also the most affordable subscription we tried.
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So instead, BarkBox use this as a retention opportunity. Co-founder Matt Meeker started the service because his 150 lb. Great Dane kept destroying toys designed for smaller dogs. By designing boxes for different dog sizes, customers are more likely to get treats and toys that are tailored to their pet in the very first box. Therefore, they will continue to order.